How to Leverage Visual Search for e-Commerce Growth

Visual search

A visual search is used to find a product based on an image instead of having to describe the details. This saves time and allows users to easily locate items that are similar or identical to what they’re looking for. When done right, this type of search can boost sales by making it easier for customers to find exactly what they want—and want to buy.

How does visual search differ from traditional search?

A visual search is a form of image recognition. It allows users to find products based on images, which can be helpful when searching for something specific and not knowing the exact name or product description.

It can be used in conjunction with traditional search, or it can be used as an alternative if you don’t know exactly what you’re looking for. For example, if someone wants to buy some new shoes but isn’t sure what style would look best on them, they could upload a photo of their feet and let the app do its thing!

What are the benefits of visual search?

Visual search is a new way to interact with products. It’s also a great way to engage with customers and increase sales and brand awareness.

  • Easy to use: The technology allows consumers to take pictures of products they like and get results from your store or other websites that sell similar items. This can be done on any smartphone or tablet device with just one tap!
  • A new way of interacting with the product: Instead of searching by keyword or text description (e.g., “red shirt”), shoppers can now simply take photos or videos through their camera apps–no typing required!

Which companies are leveraging visual search?

There are a number of companies that are leveraging visual search, including Amazon and Pinterest. They have been able to increase their businesses by integrating visual search into their platforms.

This type of searching is not something new; it’s been around for years, but it has only recently become more popular because of new technology and advancements in the industry.

How can e-commerce retailers use visual search today?

You can use visual search to boost sales, increase customer engagement, improve the customer experience, and increase brand awareness.

Visual search is a great way to increase your online sales by helping customers find what they’re looking for faster than ever before. Visual search allows them to browse products visually instead of typing in keywords or using filters like size or color when searching for an item on your site. This makes it easier for them to find exactly what they want without having any prior knowledge about the product or its features–it’s simply based on what looks best in their eyes!

It also gives you an opportunity as an e-commerce retailer who sells multiple brands under one umbrella (like Amazon) because now there’s no longer any need for consumers who are searching specifically from within one particular brand page; instead, they can just look at all available options from within one place: yours!

Visual search is an increasingly popular feature for e-commerce sites and can be used to boost sales.

Visual search is a new way to find products, shop, discover content and interact with brands. It’s also a way for consumers to engage with each other by sharing their favorite products with the world.

This type of search allows users to take a photo of an object, place it in front of them (like in-store), and get information about that product or place. It can be used on social media platforms such as Instagram, where users can take photos of products they like and then tag them so others can see what they’re interested in buying from stores nearby that sell those items too!


In conclusion, visual search is a promising technology that can help e-commerce sites boost sales and market share. It offers many benefits over traditional search methods, and it’s already being used by major brands such as Amazon and Pinterest. If you’re looking to improve your site’s conversion rate or increase traffic from mobile devices, then consider adding this feature today!