4 Best Practices for Creating Engaging Social Content

Social content

Even though social media is a great way to interact with your customers and prospects, it’s important to make sure that you’re using it correctly. You don’t want to annoy people or come across as spammy by posting irrelevant content over and over again. To help you avoid these common mistakes, we’ve put together four best practices for creating engaging social content:

Use a dynamic mix of content types.

A dynamic mix of content types is the key to engaging social media followers. Here’s a quick rundown of some of the most popular content formats you can use:

  • Text posts: These are your standard blog posts, which usually include an image or video and some written text. They’re great for sharing news or insights into your industry, but they might not be as eye-catching as other types of posts.
  • Images: Posts with images are more likely to get shared on social media than those without them–and they may even increase engagement rates if you use Instagram Stories!
  • Videos (including live videos): Video has been shown to increase engagement rates by up to 80 percent compared with just using text alone in your posts–and it doesn’t have any negative effects either! However, keep in mind that people tend not to pay attention unless there’s something interesting happening on screen; so if possible, try adding music or sound effects as well as moving around within frame so viewers feel like they’re partaking in something exciting rather than just watching someone talk from one spot all day long.”

Think about what you want to achieve with your content.

When you’re thinking about what content to publish, it’s important to think about what you want to achieve with that content. Are you looking to drive traffic? Get more followers? Increase engagement? If so, then consider using one of these best practices:

  • Make sure your audience knows why they should care about the post and what they will get from it by reading further.
  • Use text-based descriptions that are clear and concise so readers can easily understand what the post is about without having too much work on their part (i.e., don’t use too many hashtags).

Be consistent with your branding and voice.

Creating a consistent brand is one of the most important things you can do for your business. Your social media accounts are a place where people interact with your brand on a daily basis. If they see different colors or fonts, they may think that there are multiple people running each account and get confused about who to follow.

Using consistent colors and fonts helps ensure viewers know what to expect when they visit your page, making them more likely to engage with the content you post there (and return again). You also want people visiting other sites that use similar colors or fonts as part of their branding scheme, so they don’t feel like something is off when they come across yours; if everything else looks similar but not exactly right, it might make them think twice about following along with anything else from that company in the future!

You want consistency across all aspects of how you present yourself online–from the tone of voice (ease-of-reading) style through logo design–so make sure everyone involved understands what needs doing before moving forward with any given project.

Be strategic about how you use hashtags and mentions on social media.

Hashtags and mentions are a great way to get your audience’s attention. They’re also an effective way of engaging with them and finding new audiences.

  • Use hashtags when talking about a particular topic or event, like #NationalWaffleDay or #SuperBowlLIII. This will help you reach people who are interested in this topic and want to connect with others who share the same interests.
  • Mentioning someone in your post is another way to engage them on social media–and it can be a good strategy even if they don’t follow you back! For example: “I love @johndoe_123’s posts about cats!” If John Doe sees this mention while scrolling through his feed, he may decide he wants more content from you (or vice versa).


We hope that you are inspired to create great social content by following these four best practices. If you have any questions about how to get started or want more information about our services, please contact us at [email protected]