Content marketing tips in this article will help you improve your strategy for small businesses and make it more effective. #1 Know your target audience The success of any marketing campaign depends on the ability to know your target audience. How can you ever hope to reach them if you don’t know who they are …
Semantic tags are a type of HTML tag that describes the content on your webpage. For example, a tag is used to mark up headlines but doesn’t tell you anything about what’s in that headline. A semantic tag would say to you that this is a news article. This kind of markup isn’t just for …
Images are an essential part of any website. They help to tell a story, display products, and services and highlight specific areas of your site. The list goes on and on. One of the most important things about images is that they need to be optimized for search engine optimization (SEO) and readability by humans …
Meta descriptions are one of the most overlooked elements in SEO, but they can have a considerable impact. They’re the text that shows up in the search results below your website’s listing. So, if you do them right, you can make a big difference in how people perceive your brand and get interested in clicking …
Google’s mobile-first indexing is pretty much a done deal. It was announced in early November and rolled out in December, so you should have gotten the message by now. The good news is that the change isn’t going to happen overnight—you still have time to prepare for it. But if you want your site to …
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A good link strategy is the foundation of any content marketing strategy. You need to know how to get links from other sites and understand the impact that links can have on your rankings in search engines. If you’ve got a strong link profile, it’s easier for new visitors to find your site and for …
Long tail keywords (LTKs) are one of the most important things you can use to get your website found in search engines. The long tail keyword is the phrase that describes a particular product or service in detail, for example, “waterproof hiking boots.” You can use long tail keywords to target specific searches because people …
Google E-A-T is a way of evaluating the quality of content found online. E-A-T is important because it helps you find credible sources of information and make more informed decisions. If you don’t understand how to use E-A-T, you might be unable to distinguish between good and wrong information sources on the web. This article …
