What are local SEO citations and why are they important? A local mention is any mention of your local business online that includes your NAP. That’s the name, address and phone number. In the old days, the Yellow Pages were the main place you had to make sure your NAP was correct. Customers can’t stumble …
In fact, maintaining an online presence is essential for all businesses, no matter how small or large and how many stores they have in which location(s). It should show up in search results because that’s exactly where modern customers stay the most if they want to buy some product/service. According to one report, 46% of …
These Local SEO Tools Can Help Businesses Improve Search Visibility Read More »
Promoting your business is about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry specific site, a blog, or any other …
Audience-centric digital strategy is a form of marketing personalization that aims to achieve a high level of customer satisfaction through relevant, engaging and contextual personalized experiences that delight consumers. Behavioral analytics should be at the core of your audience-centric digital strategy, and it needs advanced technology to analyze the vast amounts of data available. At …
How To Integrate Keyword Intelligence And Audience Intelligence Research Read More »
In this article I want to tell you that there is a central element for the content about your products or services to be the hook for people who carry out searches to reach them: the keyword. In this guide I will explain what keywords are and how to conduct research using the right tools. …
Keyword Research Guide to Finding a Niche Market Online Read More »
If you made it this far in this article, I’m sure you want to understand what those keywords are, right? When we begin to study what SEO (search engine optimization) is, one of the most talked about points is about keywords, their choice and the real importance of those terms that dictate optimizations. Without further …
What Are Keywords And What Are They For On The Internet? Read More »
Do you know the difference between content and format? And how to use each of them to optimize your 360º marketing strategy? Here are the keys to developing a digital content strategy. What is content and how to create a strategy? How many times have you heard that content is king? Have you ever wondered …
Content, Your Great Ally In The Digital Marketing Strategy Read More »
Content marketing focuses on attracting potential customers in a natural way by generating content that is relevant to them and thus attracting their attention. This entire process of planning, creating, and sharing content helps the company build brand awareness, convince customers to take action, and thereby generate revenue. There are several ways to distribute that …
Content Marketing is a strategy focused on the creation and distribution of relevant content, such as articles, ebooks and posts on social networks. With Content Marketing, the company helps its target audience to solve their problems and becomes an authority on the matter. To get straight to the point, Content Marketing (or Content Marketing) is …
We start this thematic week of public relations talking about one of the terms that have gained importance in the network, outreach. It is talked about above all in relation to the dissemination of own content on external sites, related topics and when seeking to provide more quality content for users. In addition, it is …
5 Questions And Answers About eCommerce Outreach Read More »
