Customer journey mapping is one of the most effective ways to gain insight into your customer’s needs and behaviors. By visualizing your customers’ paths to purchase, you can better understand what they want from you, how best to reach them, and how to accommodate their various needs throughout the process. Why you need customer journey …
Win Potential Consumers with Customer Journey Mapping on Google Read More »
It’s easy to get caught up in the hustle and bustle of online shopping, but it’s important to remember that success is often measured by more than just revenue. To help you focus on these metrics, we’ve rounded up some of the most overlooked metrics in eCommerce. Customer lifetime value (CLTV) Customer lifetime value (CLTV) …
SEO is a huge topic, and it’s constantly changing. The best way to stay current on the latest techniques is to keep up with your SEO competitors. To do that, you need to know who they are and where they’re located. In this post, we’ll show you how to find both! Know where you’re going …
eCommerce websites are a great way to increase revenue and grow your business. However, if your site performs well in search results, you need to optimize it with SEO. This article will cover the steps you can take to improve your eCommerce SEO. Conduct competitor research Once your website is up and running, the next …
Semantic tags are a type of HTML tag that describes the content on your webpage. For example, a tag is used to mark up headlines but doesn’t tell you anything about what’s in that headline. A semantic tag would say to you that this is a news article. This kind of markup isn’t just for …
Images are an essential part of any website. They help to tell a story, display products, and services and highlight specific areas of your site. The list goes on and on. One of the most important things about images is that they need to be optimized for search engine optimization (SEO) and readability by humans …
Meta descriptions are one of the most overlooked elements in SEO, but they can have a considerable impact. They’re the text that shows up in the search results below your website’s listing. So, if you do them right, you can make a big difference in how people perceive your brand and get interested in clicking …
Google’s mobile-first indexing is pretty much a done deal. It was announced in early November and rolled out in December, so you should have gotten the message by now. The good news is that the change isn’t going to happen overnight—you still have time to prepare for it. But if you want your site to …
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What is Virtual Reality Optimization (VEO)? The term virtual reality optimization (VEO) is used to describe the process of adjusting a game or application’s performance to make it run as smoothly and efficiently as possible. This is important because, while some VR software looks beautiful, it can take up much more computation power than traditional …
Technical SEO is often overlooked in the world of online marketing. It’s not sexy, but it’s one of the most important aspects of a successful website. Here are seven critical elements that you need to be aware of when building or optimizing your site. Site Speed and load time If you are performing a technical …
