pe It’s the beginning of this year, time to talk about content marketing trends for 2023. Had my first attempt at prognostication last year, and it was a bit rough. This year, with two years of forecasting experience under my belt (and two more years to reflect on), I’m excited to share my thoughts on …
As a marketer, you may feel like you’re swimming in the dark. But don’t worry! We’ve got your back. We’re here to help you understand the latest SEO statistics so that you can stay on top of your game. This article will cover everything from keywords to keyword research and beyond—all in one place! It’s …
Mobile internet usage is growing year after year, and so are mobile search results. This means that if you don’t optimize your website for all devices, it’s missing out on a huge audience who can’t access your website as easily. Mobile optimization is one of the key elements of any successful SEO strategy because it …
Meta descriptions are essential to your SEO, but not every page needs them. Here are some guidelines that can help you decide when to write meta descriptions and when you shouldn’t. When to write meta descriptions? You should write a meta description if you are using one of the following: A third-party widget (e.g., Sumo, …
Customer journey mapping is one of the most effective ways to gain insight into your customer’s needs and behaviors. By visualizing your customers’ paths to purchase, you can better understand what they want from you, how best to reach them, and how to accommodate their various needs throughout the process. Why you need customer journey …
Win Potential Consumers with Customer Journey Mapping on Google Read More »
It’s easy to get caught up in the hustle and bustle of online shopping, but it’s important to remember that success is often measured by more than just revenue. To help you focus on these metrics, we’ve rounded up some of the most overlooked metrics in eCommerce. Customer lifetime value (CLTV) Customer lifetime value (CLTV) …
Content marketing tips in this article will help you improve your strategy for small businesses and make it more effective. #1 Know your target audience The success of any marketing campaign depends on the ability to know your target audience. How can you ever hope to reach them if you don’t know who they are …
Semantic tags are a type of HTML tag that describes the content on your webpage. For example, a tag is used to mark up headlines but doesn’t tell you anything about what’s in that headline. A semantic tag would say to you that this is a news article. This kind of markup isn’t just for …
Google’s mobile-first indexing is pretty much a done deal. It was announced in early November and rolled out in December, so you should have gotten the message by now. The good news is that the change isn’t going to happen overnight—you still have time to prepare for it. But if you want your site to …
What You Need to Know About Mobile-First Indexing Read More »
Google E-A-T is a way of evaluating the quality of content found online. E-A-T is important because it helps you find credible sources of information and make more informed decisions. If you don’t understand how to use E-A-T, you might be unable to distinguish between good and wrong information sources on the web. This article …
