Customer journey mapping is one of the most effective ways to gain insight into your customer’s needs and behaviors. By visualizing your customers’ paths to purchase, you can better understand what they want from you, how best to reach them, and how to accommodate their various needs throughout the process. Why you need customer journey …
Win Potential Consumers with Customer Journey Mapping on Google Read More »
It’s easy to get caught up in the hustle and bustle of online shopping, but it’s important to remember that success is often measured by more than just revenue. To help you focus on these metrics, we’ve rounded up some of the most overlooked metrics in eCommerce. Customer lifetime value (CLTV) Customer lifetime value (CLTV) …
Content marketing tips in this article will help you improve your strategy for small businesses and make it more effective. #1 Know your target audience The success of any marketing campaign depends on the ability to know your target audience. How can you ever hope to reach them if you don’t know who they are …
Semantic tags are a type of HTML tag that describes the content on your webpage. For example, a tag is used to mark up headlines but doesn’t tell you anything about what’s in that headline. A semantic tag would say to you that this is a news article. This kind of markup isn’t just for …
Google’s mobile-first indexing is pretty much a done deal. It was announced in early November and rolled out in December, so you should have gotten the message by now. The good news is that the change isn’t going to happen overnight—you still have time to prepare for it. But if you want your site to …
What You Need to Know About Mobile-First Indexing Read More »
Google E-A-T is a way of evaluating the quality of content found online. E-A-T is important because it helps you find credible sources of information and make more informed decisions. If you don’t understand how to use E-A-T, you might be unable to distinguish between good and wrong information sources on the web. This article …
What is Virtual Reality Optimization (VEO)? The term virtual reality optimization (VEO) is used to describe the process of adjusting a game or application’s performance to make it run as smoothly and efficiently as possible. This is important because, while some VR software looks beautiful, it can take up much more computation power than traditional …
Content marketing is a key part of building a successful business in 2019. But, it can be hard to know how much content to create and what types of posts will attract the right audience. It also requires a lot of time and effort from your team. That’s why you should consider setting up a …
Do you know the difference between content and format? And how to use each of them to optimize your 360º marketing strategy? Here are the keys to developing a digital content strategy. What is content and how to create a strategy? How many times have you heard that content is king? Have you ever wondered …
Content, Your Great Ally In The Digital Marketing Strategy Read More »
Content marketing focuses on attracting potential customers in a natural way by generating content that is relevant to them and thus attracting their attention. This entire process of planning, creating, and sharing content helps the company build brand awareness, convince customers to take action, and thereby generate revenue. There are several ways to distribute that …
