A good SEO optimization begins with the on-page, although it seems that sometimes we forget it. Having our “house” in order is paramount, and for this, the first thing is to know what are the most common mistakes we make in On-page SEO.
Make our checklist to solve them and that’s it, once our website is beautiful, clean and tidy for search engines, you will climb positions until you reach the long-awaited first positions in Google.
What is On-page SEO?
But let’s go by parts, before dreaming of being on the podium, let’s first understand what On-page SEO is in order to answer the question we all ask ourselves: how to optimize my website.
Ok, we know that Seo factors are classified into Seo On-page SEO and Off-page SEO, right?
Just in case, on-page elements are the ones we find within our website.
The off-page are, on the contrary, external factors, such as the links that point to our site, but friends, that gives us for another post.
So, in today’s post we are going to focus on those internal elements, which perhaps we have neglected a bit.
Do you want to know what are the main mistakes we make in On-page SEO? Pay attention to our list!
And don’t worry, don’t get down if you see that you have committed many, it has happened to all of us.
The important thing is, little by little, to solve them.
Most common errors in On-page SEO
Let’s go to the hot spot of this article, on page errors to achieve better SEO optimization and search optimization.
Duplicated content
Believe it or not, duplicated content is one of the most common On-page SEO errors, therefore, it is very important to review this point if we want to improve the site’s SEO.
We understand duplicate content when two (or more) pages present the same or very similar content.
Put yourself in the shoes of Google, enter your website, find two identical pages, which one should you give importance to? In the end they are competing with each other.
If you have this problem, and here is the first of our seo tricks that we will give you, is to unify all the pages that have similar content in one. The rest you delete.
Okay, one less headache. Come on, let’s go with the second one.
ALT tag on images
At this point we are already beginning to enter the wonderful world of SEO tags, the most common ones that surely sound familiar to you, meta description, meta title or seo title, etc.
Yes, the images have the ALT tag that we often do not fill.
The also known alternative text is nothing more than a brief description of the image.
And it is important, for two things, first it improves the user experience for those people who cannot see the image.
Second, to make life easier for robots, they don’t “see” the image like you do, they interpret it based on how you filled in the alt text.
Meta title and meta description
Since we have entered the world of Seo tags, we talk about the title and the meta description.
The Title tag is the title of the page, and the meta description is a brief summary of the page.
And they are tremendously important because you configure the snippet in Google with them.
A snippet will determine if the CTR of your page will be high or not, it is the file that the user sees in Google, so it must be attractive, encourage them to “click”.
There are many inexperienced users, who even today, give more importance to seo meta keywords, than to the seo title or meta description.
Internal and external broken links
Yes, here would be the famous 404, it is another of the most common on page seo errors.
And it is that they happen like churros, for example, a page that you want to delete because you have created a new one that is more current.
What is usually done? Just delete it, without redirecting. Well take a gift, there you have a 404.
And so on ad infinitum, imagine an ecommerce that is dedicated to deleting old products by creating pages with the current ones.
Well that.
Another example, you link to an external page that no longer exists, another broken link, in this case coming from your website.
Lots of HTML code
Come on, we are finishing, don’t give up now, because if you want to learn how to do seo, you have to be clear about the typical onpage seo errors.
There are pages that barely have text and the HTML code is much larger.
Well, another of the tricks to position yourself in Google is to create pages with a lot of content (of value).
So rack your brain, unleash your imagination and expand the text on your page.
As you have seen, it is very difficult to determine a single point to answer how to improve web page seo, seo is a set of factors that in the end all together is what helps us to optimize search engine positioning.
Undefined primary language
It is important in order to improve your SEO on page, define the main language of your website.
This is how we managed to improve international SEO and geolocation.
Today we have seen the most common errors of
And it is that they happen like churros, for example, a page that you want to delete because you have created a new one that is more current.
What is usually done? Just delete it, without redirecting. Well take a gift, there you have a 404.
And so on ad infinitum, imagine an ecommerce that is dedicated to deleting old products by creating pages with the current ones.
Well that.
Another example, you link to an external page that no longer exists, another broken link, in this case coming from your website.
Lots of HTML code
Come on, we are finishing, don’t give up now, because if you want to learn how to do seo, you have to be clear about the typical onpage seo errors.
There are pages that barely have text and the HTML code is much larger.
Well, another of the tricks to position yourself in Google is to create pages with a lot of content (of value).
So rack your brain, unleash your imagination and expand the text on your page.
As you have seen, it is very difficult to determine a single point to answer how to improve web page seo, seo is a set of factors that in the end all together is what helps us to optimize search engine positioning.
Undefined primary language
It is important in order to improve your On-page SEO, define the main language of your website.
This is how we managed to improve international SEO and geolocation.
Today we have seen the most common errors of On-page SEO, although there are more that you will discover in your projects.
