Twitter has been around since 2006, but it’s still one of the most popular social media platforms today—especially for B2B marketers. However, is Twitter still a useful tool for content marketers in 2023? Is it becoming less important? Or does its declining growth mean that it’s actually more useful now than ever before? In this post, I’ll discuss why Twitter is still relevant and whether it will continue to be so in the future.
Twitter’s growth has been in decline for the past two years.
Twitter’s growth has been in decline for the past two years. The platform has failed to attract new users, and its younger audience is moving on to other social media platforms like Instagram and Snapchat.
The company’s stock price has dropped by about 40% since it hit $26 per share in late 2017, which means that Twitter is now worth less than half of what it was back then. This decline can be partially attributed to Twitter’s failure to attract new users to their platform or grow their existing user base at all. The latter is something that Facebook has managed fairly well with its Messenger app (which allows you to chat with your friends) as well as Instagram (which lets you share photos).
The platform hasn’t made any major changes recently
Since 2017, Twitter has been relatively quiet. The platform hasn’t made any major changes recently, which means that content marketers should be wary of investing in the platform without knowing what they are getting into.
For example, there have been no new features or products introduced by Twitter since then; no new ad formats (such as native video ads); no additional targeting options (like interest-based or demographic targeting); and no new data insights for content marketers to take advantage of when crafting their strategy
It’s still important for journalists and other influencers but not a great tool for B2B marketing
Twitter is still a great place to connect with journalists and other influencers. It’s not a great tool for B2B marketing, but you can use it to reach your target audience.
Twitter has been around since 2006, but it didn’t become popular until 2009 when Ashton Kutcher started tweeting about his life as Michael Kelso on That ’70s Show. Since then, Twitter has evolved into one of the most popular social media platforms in existence today. And that won’t change anytime soon!
The platform may be poised to grow again
The platform may be poised to grow again in the next few years, but there’s no guarantee.
For content marketers who are looking for a place to connect with customers and build relationships with influencers, Twitter can still be a helpful tool. However, suppose your objective is purely lead generation, and you don’t have time or resources to devote to managing multiple social media platforms. In that case, you might consider other options like Instagram or LinkedIn.
B2B marketers should use Twitter to reach journalists
While Twitter is still a powerful tool for reaching journalists and other influencers, it isn’t the only platform you should be using.
Twitter is great for sharing content with your audience and engaging with them in real time. But now that there are so many other options available to share content (like Instagram Stories), it’s important not to neglect these other platforms when planning out how you’ll use Twitter going forward.
As we said above: if your goal is simply to grow your follower count, then yes. The answer is still “yes” for 2023! However, if your goal is something more specific, like getting more website visitors or leads from social media channels, then take some time before deciding whether or not this particular strategy will help you achieve those goals
Conclusion
Twitter is still a viable platform for B2B marketing, but it doesn’t have the same reach as it did five years ago. The platform has been in decline for the past two years and hasn’t made any major changes recently. However, there are still plenty of opportunities on Twitter if you know where to look. This is namely among journalists and other influencers who can help spread your message across their networks. If you want to use Twitter but aren’t sure how best to do so (or whether or not it will be worth your time), then consider using an analytics tool like Tweetreach that will show how many people saw each tweet within days after posting!
