It can be hard to know where to start when it comes to improving your site’s content experience. Anyone who has ever read a blog post or article on the web knows that many content providers are not as concerned about their readers’ needs as they should be. This is especially true for companies with employees spread across multiple locations who may not have direct contact with customers and clients. But even if you have this problem, it doesn’t mean there’s no hope! Here are five simple things you can do today that will improve the experience for all visitors:
Make it easy to get to the content
The first thing you can do to improve the content experience is to make it easy for people to find your content. Don’t make them search for it, don’t make them sign up for a newsletter, and don’t make them click through multiple pages just to get there.
Here are some simple ways that you can help readers find what they’re looking for:
Make the content easy to read
Keep your text clean, legible, and easy to read by using a font with at least 10 points (standard size for most browsers) and a background color that contrasts well with the font color. If you’re using white text on a dark background, make sure it’s still readable when someone has turned down their monitor brightness or adjusted their screen settings so they can see better in low light conditions or at night.
Make lists out of single words or phrases rather than long sentences. This makes them easier for readers to skim through quickly without getting bogged down in details or losing their place within longer blocks of text. Use headings as much as possible. They help break up big sections into smaller chunks that readers can digest more easily while also providing an overview of what’s coming next in each section so they know how far along they’ve gotten without having read anything yet!
Help people find what they’re looking for
The first thing you can do to help people find what they’re looking for is to use keywords, tags, and metadata. Since people search by keyword, you must include those words in your content wherever possible. Make sure the words are spelled correctly!
Also, consider using a sitemap if you have a large website or blog with lots of pages. This will make it easier for users who are looking for something specific on your site.
A search box is another good option because it allows readers to type in any keywords they want before clicking on a result. This way results unrelated to what they actually searched for will not confuse them (or worse yet: no results at all!). Adding breadcrumbs also makes finding information easy: just follow each link until reaching whatever page contains what you need!
Offer a way for readers to share your content
If you don’t want to share your content, that’s okay. You can still offer a way for people to share it. You could even ask them if they would like their work shared or not. It is an important part of improving the overall content experience.
You might also consider offering a way for readers to contact you by email or social media and let them know what you think of their work.
Useful, easy-to-find content is good for everyone
Good content is good for everyone. It’s simple, but it’s true: producing good content that people want to read and share will benefit both your readers and yourself.
- For readers: They’ll get the information they need with less effort and be more likely to come back for more.
- For writers: You’ll gain credibility as an expert in your field or industry (which means more clients).
- For businesses: People will see your company as an authority in its industry, which translates into increased sales potential for you and increased brand awareness among potential customers or partners.
- In communities like ours here at MozCon (and anywhere else where people are sharing their knowledge): More high-quality articles mean better overall conversation about SEO topics!
Conclusion
Ultimately, a great content experience is about making your readers happy. The easier you make it for them to find what they’re looking for and read it, the more likely they will come back. And that means more readers for all of us!
