Has it happened to you that you receive fewer and fewer visits from search engines to your website? When people need something they search, mainly on Google, but is your site really positioned? Is your content indexed?
To find out, you need to audit from a technical level: know the key factors at the SEO level to detect errors, failures and correct them, in addition to finding strengths and advantages over your competition.
All websites need Technical SEO! But how to do it?
The first is the technical pillar, which includes the entire crawling part of Google’s algorithm on our website. The other two are Content Strategy and Authority.
How to improve the optimization of a website considering the Google algorithm? Auditing.
Five steps to perform a Technical SEO Audit:
1. Identify your website tracking factors
One of the functions of the Google algorithm is to crawl the content on your website, categorize it and index it. That is why this first point in your audit is important. This is the most technical part.
2. Optimize the architecture of your website
This is the continuation of the technical part of your audit: at this point you detect opportunities for improvement and optimization, always keeping in mind the tracking that the Google algorithm performs on your website.
3. Review the On-Page elements of your website
On-Page elements are those that are optimized within the content of your web page and this exercise allows you to identify whether or not there are duplicate texts, titles or images.
4. Analyze the loading speed of your website
Users expect quick answers when searching on Google. If your website takes more than four seconds to load, it will lose interest from the user and drop in organic positions.
Microformats allow your website to stand out from all the results options that appear in Google, hence its importance and optimization relevance.