There are different ways of doing SEO and all of them are constantly advancing and evolving today. These categories encompass a large number of practices and techniques that can be worked on. One of the most notable is the technical SEO at the company level.
This type of SEO is the one that will cover the possibilities that are available to technically optimize a web page, and of course, get it to position it on the first page and the first positions of the search engine.
In this article, we are going to learn what factors will directly influence technical SEO.
Factors of technical SEO for companies
Companies aim to position themselves the higher in the ranking the better to get more visits. Google always rewards and scales positions if it understands that the content is of value, but this is not enough. To get positioned, it is necessary to resort to technical SEO that encompasses much more than a keyword search and good writing.
Next, we are going to classify all the factors to highlight to carry out a job professionally.
SEO meta tags
Meta-tags play an extremely important role for the user to interact with the search engine. The main and most common are the title, description and keywords, and these fulfill a certain function.
The metadata will directly influence the information that a web page contains in the Google SERPs. In other words, you can customize the texts that you want Google to show in search engines.
This metadata will add additional information to:
- Search Engines.
- Social media.
- Mobile devices.
Index web pages
Something basic and essential for a company’s website to appear in search engines is to index it. One of the main tasks of technical SEO is to work on providing enough data on a website for Google to approve it. If you need a professional website that is optimized for positioning in a more technical way, it is advisable to hire a web development service.
To start indexing, we must allow Google robots to analyze our website and check that everything is in order and certain requirements are met.
As this is usually a slow and sometimes tedious process, we can increase the indexing speed of the pages thanks to a sitemap.xml that we will include to facilitate the work of the Google robot.
How to fill the robots.txt file?
Robots.txt is a text file that exists at the root of a web page and can be modified to give Google robots certain permissions. You can give them permission to access or not access certain pages within your website.
Thus, it is recommended to deny permissions to contact pages, image galleries or landing pages, among other things.
As an order to give the desired permissions, we have the options ‘allow’ and ‘disallow’. This code will define which agents can enter according to which pages.
To see the robots.txt file, you just have to write any domain and put ‘/robots.txt’ at the end of the url.
Include the sitemap.xml
This will be the map of the website that you want to index, it is an xml file that lists the ‘urls’ of the web page. In other words, it is a container of the ‘urls’ that are going to be included for the indexing of the page.
Thanks to this map, Google bots will have no problem analyzing the ‘urls’, since they will be ordered and listed so that they simply walk between the pages.
It is very important to have the ‘sitemap’ correctly done to do technical SEO for companies. In this way, it will be possible to study the possible discrepancies between the indexing of the web (the visibility in the search engine) and the ‘sitemap’ itself. In addition, it can be uploaded directly to Google’s main indexing tool: The Search Console.
Important HTTP Status Codes in Technical SEO for Business
These indicate the success of making an HTTP request and are codes that fall into several categories to be aware of:
- Codes from 100 to 199. They are informative and will indicate very common steps.
- Codes from 200 to 299. They are answers about successful executions. For example, the code 200 can respond to a request about engaging users through an app, and this response will be OK. Each code completes a process and returns correct answers.
- Codes from 300 to 399. They are codes that are generally used to redirect, with 304 being the most common of all.
- Codes from 400 to 499. These are going to be client errors and show bad paths that will lead nowhere.
- Codes from 500 to 599. They are the server error codes and the most famous of all is 500. Since it will respond with the famous “internal server error”.
At this point, it can be a tedious task for a company that does not have experienced professionals in the technical aspect of SEO, so it is advisable to hire an audit to see if all elements are being worked on correctly. Otherwise, you could be wasting a lot of resources and penalizing positioning even if you have good content.
The speed of a web page. One of the bases of technical SEO for companies
The loading speed of a web page is one of the most important actions in technical SEO, and more so at a business level because a minimum of agility is needed when browsing.
Psychologically and for convenience, users will need a quick response to their demands. Therefore, if the web is not fast, it will cause the user to abandon it and look for another alternative.
Optimizing the speed of web pages is a mandatory task. Luckily, today there are many tools that offer solutions and troubleshooting to increase the speed of browsing and loading websites. Some popular examples would be:
- Page Speed Insight.
- Pingdom Website Speed Test.
According to a study by the software development company Hubspot, the ideal loading speed of a website should be less than 1.5 seconds.