Why Should You Always be Using Structured Data?

Using structured data to improve SEO

The use of structured data is becoming more important than ever. With Google’s open graph and schema markup, you can easily improve your website’s search engine optimization performance by adding schema markup to your website or online store. While some people may not realize it, there are a number of benefits that come with using structured data on your website. In this article, we’ll cover what this data is and why it’s important for SEO.

What is structured data?

Structured data is a way of organizing information in a way that search engines can understand. This makes it possible for search engines to display relevant content on their results pages and provide more accurate search queries. It also allows them to provide rich snippets (a visible snippet of information about an entity, such as a person or business) and answer boxes (search result boxes that provide direct answers to questions).

In order for these rich results to appear, you need to add markup code to your web pages so the search engine can understand what is being said. This will help them show better results from your site when someone searches for something related to your business.

Ranking benefits of utilizing structured data

Using structured data can help search engines better understand your content. Search engines can convert the information on a page into useful data that they can use to deliver the best search results. For example, Google uses structured data to serve up its Knowledge Graph cards, including rich snippets like autocomplete and direct answers.

It’s also important to note that structured data helps boost how quickly search engines can process your pages. This means that if you have high-quality content, it will be easier for users in different countries worldwide (and those who speak different languages) to find this information when they search on Google or another major engine.

Increase Search Appearance

Structured data increases the amount of information that Google can index. This means that it’s easier for Google to find your website on search engine results pages (SERPs). More content will also improve your website’s traffic and ranking in SERPs.

It also increases the information that Google can display in search results. For example, if you have a recipe site with a recipe for chicken soup and another site has only one recipe for chicken soup on its entire website. Google will show yours higher than theirs because your site has more information about chicken soup compared to theirs.

Google can use structured data to understand better what your website is about or what type of content it contains based on how certain types of structured data appear on websites.

Improve Click-Through Rate

Structured data can improve your click-through rate by making it easier for search engines to understand what your website is about. When a search engine knows your site’s content well, it can provide users with more relevant results when looking for what you offer.

The second reason structured data improves click-through rate is because it makes it easier for search engines to determine what your website is about. This saves them time and allows them to return more accurate results.

Increase Your Website Visibility

Structured data gives search engines more information about the content of your website. It helps them understand your site and how to categorize it in their index. This leads to better visibility for searches that are relevant to your business.

Structured data can also be used for rich snippets, which are search results that include visuals like images, reviews, or price estimates right in the SERPs (search engine results pages). Rich snippets are an excellent way to grab the attention of searchers so they click on you rather than someone else’s listing!

Highlight Your Competitiveness

Structured data makes it easier for search engines to understand and index your content, which helps you to stand out from the competition. It also enables you to rank higher in the search engine results pages (SERPs) of major search engines like Google, Bing, and Yahoo. That’s because more than 70% of all search queries are answered by organic results that appear in SERPs.

By using structured data on your website, you can attract more organic traffic from search engines due to increased visibility on SERPs and improve chances of converting leads into customers.

Better Search Engine Optimization 

By using structured data on your web pages, you’re providing important information to search engines in a format they can easily understand. This enables them to index the information on your page more easily, which helps with their overall ranking algorithms. It also helps users find relevant results when they search for specific products or services.

For example, if a user searches for [red shoes], Google will return a SERP (search engine results page) that includes an image of red shoes and some pertinent information about what kind of red shoes are being sought.

The Importance of Utilizing Schema Markup for SEO

Structured data provides search engines with information about your web pages that they can use to improve the user experience and their own ranking algorithms. It also helps search engines understand the content on your website and make it more easily accessible to users. If you don’t provide this kind of information, search engines have no choice but to rely on other means of figuring out what each page is about—which can often result in user frustration and less accurate results.


Structured data is one of the best ways to optimize your website’s search engine visibility. Adding markup to your site improves how the search engines can index and understand your content. The result is better rankings for you and more traffic for your business.