Why Do You Need to E-A-T? (Google E-A-T)

Google E-A-T

Google E-A-T is a way of evaluating the quality of content found online. E-A-T is important because it helps you find credible sources of information and make more informed decisions. If you don’t understand how to use E-A-T, you might be unable to distinguish between good and wrong information sources on the web. This article will discuss what E-A-T means, why it is important, and how it can help you make better decisions when searching for content online.

What Is Google E-A-T?

E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness.

It’s a concept used by Google to rank websites. This means that if you have E-A-T, your site will rank higher in search results than sites without it.

The good news is that E-A-T can be acquired through proper on-page SEO (Search Engine Optimization).

Google uses an algorithm to determine the rankings of websites in search results. This algorithm has been updated over the years and is now known as the Google Ranking Algorithm. SEO aims to improve your website’s ranking by optimizing it for search engines, which means adding quality content and using keywords in your blog posts.

Why Do You Need to E-A-T?

Google uses E-A-T to determine how to rank your website and its information. It’s a ranking factor for local search and is also used in the Knowledge Graph results.

If you have great E-A-T, you can expect to rank higher than your competitors, especially if they have low or poor E-A-T content.

E-A-T is also known as Google E-A-T. E-A-T is a concept used by Google to rank websites based on the site’s expertise, authority, and trustworthiness. The higher your EAT score, the better your website will rank in search results. Creating high E-A-T content takes time and effort but will pay off in the end. Not only will your website rank higher on SERPs, but you’ll also get more traffic to your site and more conversions.

How to E-A-T

Do research

It would help if you were an expert in your field, so you should know what’s happening and when something is happening.

Be trustworthy

If people don’t trust you, they won’t click on your content or read it all the way through. This means wasted time for everyone involved!

Be authoritative (but not arrogant)

This can be difficult if you are unsure about certain things. Still, it’s essential because authority figures come across as knowledgeable and confident in their knowledge base, making them seem trustworthy.

Be credible and authentic

Suppose someone reads something that sounds like it was made up by an alien with no understanding of humans. In that case, chances are they’ll lose interest pretty quickly since these types of statements will make them question whether or not everything else in the article is believable, too. And if there’s one thing, Google doesn’t like seeing on its SERPs: misinformation!


Expertise is the quality of being an expert. So what does that mean? Expertise is based on knowledge and experience in a particular subject or field. If you are an expert, you have spent a lot of time learning about your subject area, which shows in your writing.

Experts can write in their fields quickly because they know their subject matter well. The more experience they have, the clearer their writing will be on any topic related to their field of expertise. Experts also understand how other people learn and respond best when they read information. This helps them ensure that all readers find it easy to understand what they write about, even if those readers don’t share the same level of knowledge as them!

For example: If someone writes about health issues like diabetes or heart disease without knowing much about either topic (or only having limited personal experience), then there’s little chance that the reader would learn anything from their article. 


Authoritativeness refers to the extent to which a website is perceived as an expert in its field. It can also be defined as the quality and quantity of information about a subject. 

Authoritativeness may vary based on who you are and your needs, but it is generally perceived by how trustworthy a source seems and whether or not it addresses your specific questions. A site’s authoritativeness can be measured by:

  • The source’s reputation (how well-known it is)
  • The quality of the information provided on the site
  • Whether or not that information answers your specific question


The final Google E-A-T factor is trustworthiness. This is the most difficult to measure but also the most important. You may have noticed that this is the only one of the four factors that aren’t quantitative—there aren’t any numbers or statistics to refer to here. Instead, we’re left with impressions and gut feelings about whether or not a website or person deserves our trust.

This makes it easy for us to get things wrong sometimes, and where we make mistakes when interacting with others online. We assume they’re trustworthy without knowing enough about them yet (or they assume they know enough about us before they’ve even met!). But suppose you want your brand to gain authority on Google search results pages (SERPs). In that case, you’ll need a solid understanding of how trust works within those SERP rankings and how websites can earn it over time through good practices like frequent updates and engagement with their audiences. Otherwise, you risk being given lower rankings despite having all other aspects covered perfectly!


Google E-A-T is very important in content marketing because it focuses on how you can use your content to demonstrate expertise, authority, and trustworthiness (EAT). These three characteristics are essential if you want to create high-quality content that people will share, read, and enjoy.