Your title is the first thing people see when they visit your blog post. It’s also one of the most important parts of SEO because it directly affects how people find you online. But what if there were a way to perform title optimization for SEO without compromising creativity? Well, there is—and today, I’m going to share with you some specific strategies for doing just that!
Find trending keywords
As a first step, you’ll want to find out which words and phrases are trending right now. This is important because it lets you know what people are searching for online.
You can use the following tools to find the most popular keywords:
- Google Trends (https://trends.google.com/)
- Keyword Planner (https://adwords.google.com/o/KeywordPlanner) or Google Keyword Planner (https://kwpdevnet2-dksprod-apac-edu111205/devnet/keyword_planner_help_302081_v3_2)
The latter tool is available only for AdWords advertisers, so if you don’t have an account with them yet, sign up!
If you’re an affiliate marketer and don’t have access to either of these, check out SEMrush (https://www.semrush.com/) – it’s free but offers a limited number of searches per month, so be sure not to overdo it!
- Moz Pro also has valuable data about trending topics and keyword difficulty scores. it can greatly help with your keyword research. Hence it allows marketers to make informed decisions about which terms should be included in their campaigns based on whether they’re easy or difficult platforms like Facebook Ads Manager, where paid ads aren’t allowed.
Search for existing content using your target keyword
In this case also use the Keyword Planner: The first place to start is to see whether or not your keyword has enough search volume and it’s worth writing an article about. To do this, use Google’s Keyword Planner tool.
Use Autocomplete: After you’ve determined that there is indeed interest in your target keyword, find out how much competition there is by using Autocomplete or related searches on Google. Again, this will help you determine if it’s worthwhile to write an article around it.
Look for Featured Snippets: These are snippets of content from high-ranking websites that appear when someone searches for a particular topic on Google Search results pages (SERPs).
They’re meant to provide answers quickly, so users don’t have to click through website links or read full articles. The users want quick answers from trusted sources like Wikipedia and other reputable sites with content based on facts rather than opinions being presented as fact.
Check the backlink profile of your competitors
Check the backlink profile of your competitors. The first thing you should do is link analysis. This can be done either manually or automatically.
The number of backlinks
If the number of links that point to your competitor’s website is much higher than yours, it means that they have more authority and trust from Google than you.
This will help them rank higher in SERPs regardless of what keyword they are using for their content. You need to improve your link numbers by building quality links yourself or getting others to build quality links for your site, too (by writing guest posts, for example).
Quality of backlinks
It’s also important how well these backlinks are built, i.e., whether they are natural looking or unnatural looking?
Natural-looking ones tend to pass through Google algorithms. In contrast, unnatural ones get penalized automatically, so avoid building unnatural links whenever possible because they will just harm rather than help in long-term rankings due to penalties imposed by search engines like Google Penguin update, etc.
Try a trending topic in a new way
A trending topic is a topic that’s popular on social media. These topics include the latest political scandal to a viral cat video. If you’re looking to gain more traffic and conversions, incorporating trending topics via title optimization can be an effective strategy for increasing your reach and boosting engagement.
How do I find out what’s trending?
Type “trending” into the search bar at https://news.google.com/. You will see a list of stories related to whatever term or phrase was typed into the search bar along with their current position in Google News’ Top Stories section (you’ll also be able to tell how many times they’ve been shared).
This is especially helpful if there isn’t much information available about any given topic yet (like after natural disasters) since it will show where relevant coverage is starting online rather than just where it came from initially (like on TV).
This feature has been integrated directly into Google Search since 2008! Just type “trending” into any query box when researching any topic whatsoever, including those outside of newsworthy issues themselves. This way, people searching for answers about anything under the sun will have access to…and so will YOU!
Create a controversial title
- Create a controversial title.
- Use a bold claim or question to get the reader’s attention and make them want to click on your article.
- Be controversial by using a controversial topic that sparks debate and gets people talking about your website.
Use “how to”
Using the word “how-to” can help your title rank higher in search engines. It’s also a question that people often ask when looking for information, so using it is an excellent way to target this type of traffic.
Including the word “how to” in your content is another excellent way to catch that audience who’s searching for answers. This is especially true if you’re writing something like an article or blog post since these tend to be longer and more comprehensive than short blurbs on social media or landing pages.
Meta descriptions are what show up under search results when someone searches for something related to your site or page. Google also uses them as part of its algorithm – meaning they play an essential role in how high or low on the SERP (search engine results page) your site appears!
If you’re sharing a list, use a round number
A good title is easy to remember and share. It will help people find you online and make sure they know what they’re clicking on before they do so. The best way to do this is by using numbers that are easy to remember, like 10 or 100.
You also want people to click through on your posts as much as possible because it helps boost engagement and reach more potential customers or followers who might be interested in what you have to offer!
Could you share a story (with the keyword in it)?
To get the most out of your keyword, you need to use it to give you the best results. This means incorporating keywords during the title optimization in a way that makes sense for both the reader and yourself.
One way to do this is by using stories. Stories are one of the most effective ways of grabbing someone’s attention because they’re inherently exciting and relatable (everyone loves a good story).
Plus, people like reading stories! But make sure they’re relevant: if you’re writing a blog post on how cats are better than dogs, don’t choose as your story “Aladdin.” And keep them short; don’t go overboard with word count just because there’s space there!
If your account fits within our guidelines, well done—you’ve successfully performed title optimization! Now let’s break down what those guidelines look like:
Stories should be relevant to a topic, Interesting (don’t bore people with long-winded tales from years ago) and not too long or short (if you can tell me everything about Toto in less than five words, then we’ve got problems).
Ways to boost your titles and use trending topics to your advantage
There are many ways to boost your titles and use trending topics to your advantage. For example, you can use:
The right keywords
When you know exactly what people are searching for, it’s easier to write a title that attracts their attention.
Trending topics
If a topic is trending on social media or in the news, then there’s probably an audience interested in that piece of information right now!
You can capitalize on this by creating content related to those trends and using them as keywords within your title so that more people can find what they were looking for through search engines such as Google or Bing (and even Apple News).
A catchy headline
This one is self-explanatory but worth repeating: headlines should never be boring! They need something interesting about them so that readers want more information after seeing them pop up on their screen with no warning whatsoever.
Conclusion
With these tips, you can perform title optimization for your content, making it more likely to be found by search engines and readers alike. Make sure to test out different types of words to find what works best for your audience!
