Customer journey mapping is one of the most effective ways to gain insight into your customer’s needs and behaviors. By visualizing your customers’ paths to purchase, you can better understand what they want from you, how best to reach them, and how to accommodate their various needs throughout the process.
Why you need customer journey mapping
Customer journey maps are a powerful tool for understanding how customers interact with your business.
They help you identify where customers are lost along the journey. This can help you understand how to improve their experience. Customer journey mapping enables you to determine how to target specific customers with different messages. Also, it helps you learn more about what they want from you and when.
What is customer journey mapping?
Customer journey mapping visually represents the customer’s path to purchase. It’s a way to understand your customers’ needs and how you can help them. Customer journey mapping helps you understand how your customers interact with your brand before they become customers and after they buy from you. This information can help you improve your customer experience across all touchpoints, from advertising to after-sales support.
Mapping the journey of your customers
Customer journey mapping is used by businesses to understand the customer experience. It visually represents how customers interact with your business. It includes all touchpoints, from marketing activities to the product or service.
Your customers don’t want to think about how you run your business. They want to know that you’ll make their lives easier by providing them with what they need. Customer journey mapping helps you identify opportunities. Also, it helps with ways to improve the customer experience across each step in their journey with your brand.
The role of SEM in customer journey mapping
SEM can help you understand your customers better and identify your target audience. It also helps to identify your customers’ problems and pain points so that you can find solutions for them.
If you are a small business owner, SEM can be an excellent way of reaching out to potential consumers who may be interested in buying from you.
Google Ads Search Network for the consideration phase
Google Ads Search Network can help you reach potential customers in the consideration phase. It is a great place because they are actively looking for new products and services like yours. If you can capture their attention with ads that speak directly to their needs and interests, you’ll have a better chance of converting them into paying customers. You can also use Google Ads Search Network for paid search terms related to your brand name or products or services so that when people search for similar terms related to your brand, you’ll show up on the first page of results (and hopefully land there more often than not). Using these tactics and other Google ad campaigns like Display Network and YouTube video ads, you can get even more exposure from potential customers across all stages of the customer journey. Finding ways that work best for your business model and budget is key!
Google Ads discovery and YouTube for the purchase phase
There are a few ways to do this:
- You can create a YouTube ad optimized for the purchase phase and promote it on Google Ads.
- You can use a combination of Google Ads plus YouTube for the purchase phase.
- If you’re running Facebook ads for your business (which we highly recommend), create an Audience there and import it directly into Google Ads.
The first option is ideal because it takes advantage of all three platforms: Google search engine results pages (“SERPs”), YouTube videos with call-to-action overlays embedded in them that direct people back to your site, or another landing page where customers can make purchases from you directly (like Amazon does with their video content).
The second option also works well because it allows marketers to take advantage of two platforms—Google SERPs and Youtube videos. Embedded links direct people back to making purchases immediately rather than waiting until later.
Conclusion
Customer journey mapping is a must. It is a great way to get an idea of where your customers are in the sales cycle and what they might need. Also, it helps understand what stage they’re at. That way, you can reach out with specific messages at the right time. SEM and YouTube Ads can help you reach these potential consumers by serving relevant ads across Google Search Network sites or YouTube-related videos based on their interests.
