Audience-centric digital strategy is a form of marketing personalization that aims to achieve a high level of customer satisfaction through relevant, engaging and contextual personalized experiences that delight consumers. Behavioral analytics should be at the core of your audience-centric digital strategy, and it needs advanced technology to analyze the vast amounts of data available. At […]
In this article I want to tell you that there is a central element for the content about your products or services to be the hook for people who carry out searches to reach them: the keyword. In this guide I will explain what keywords are and how to conduct research using the right tools.
If you made it this far in this article, I’m sure you want to understand what those keywords are, right? When we begin to study what SEO (search engine optimization) is, one of the most talked about points is about keywords, their choice and the real importance of those terms that dictate optimizations. Without further