In a previous article we already explained what SEO is and why it is so important. Well, continuing with basic web positioning lessons, today we want to offer you 6 techniques to improve your SEO positioning on page.
Later we will talk about Off-page SEO. But let’s go slowly and slowly. And it is that starting the house from the roof does not make much sense. Better to start optimizing our own site – SEO positioning on page – before starting to create a link building strategy to get links.
To work on On-page SEO it is essential that we think about keywords or keywords. In fact, the first steps to improve your SEO positioning on page is to do an audit to see the state of your website and then a study of keywords with which we want to position ourselves in search engines.
From these keywords, all our efforts have to focus on improving our position according to those keywords.
Yes, be patient. This is not achieved overnight. It takes a lot of work and a lot of writing (and writing well).
Without further delay, let’s see what these 6 techniques are that can help improve the on-page SEO positioning of your website.
By the way, with a good On Page positioning, our Off-page SEO strategy will be much more efficient since we will be very attractive to other users and, therefore, they will want to link to us, write on our blog, etc.
1. Identify keywords
The first thing to do is, as we have just commented, detect the 2-3 main keywords for which you want to position the initial page.
In addition, it would be convenient to detect the keywords of the internal pages that we also want to place in the first positions of the search engines.
For example, the contact page does not make much sense that we try to position it. On the other hand, if our company sells retro English-style furniture, we will be interested in being found by these or similar keywords (according to the data provided by the Google Keyword Planner on competition and search number, among other factors).
By the way, if you are not very clear about how to choose the best keywords, this article that we wrote a few weeks ago is for you.
2. Optimize the contents
Once the main keywords have been identified, the content of the page must be improved so that it fits the keywords for which you are seeking to position yourself.
This means that your keyword must be correctly distributed in the texts of the web: header, first paragraph, some subtitle and in some paragraph. If it is not in the content, you will hardly have the possibility of positioning yourself well for that keyword.
3. Enrich the contents with HTML tags.
In addition to generating a lot of content and enriching it, we must take into account the HTML tags that we use. It is very important that the titles appear in H1 and the subtitles in H2. It is also advisable to use bold and italics to indicate the keyword since in this way we will be giving it more strength.
Other tricks, which we can also now easily check if we are doing it right or not in the face of Google thanks to the SEO by Yoast readability tab, is to write using short paragraphs of no more than three sentences (also short). If you apply this little trick, you will improve the user experience since it will make reading easier and Google will reward you with a better positioning.
Excessively long texts usually make readers lazy and bored, causing people to want to “leave by legs” from our blog. So now you know, to promote Seo positioning, use short phrases and paragraphs with valuable content, which you can highlight (without abusing) with bold and italics.
4. Optimize meta-tags.
There are 2 labels that are key when it comes to positioning:
The meta-title (h1): The meta-titles have to include the keyword for which you want to position yourself, and the further to the left or at the beginning of the sentence you do it, the better.
The meta description. As in the meta title or H1, in the meta-description you must include the main keyword. It is also recommended to use synonyms and similar expressions.
5. Optimize the images on your site
Images should be light in size and weight. In addition, right now, images are helping a lot in positioning, so it is advisable to include at least three and that they are well optimized, not only in size and weight, but also with a well-written title and alt tag.
Remember that you must label the images in this way to help you with SEO positioning: name-of-the-photo. That is, all lowercase, without accents and separated by hyphens in the middle.
Instead, the Alt tag is recommended to use an expression that defines the image and that includes the keyword. In this case, it is convenient to write without misspellings and without hyphens in between.
Two plugins that can come in handy to optimize your images are Smush it and Rename.
6. Create internal links
Internal links make your site easier for search engines to follow. In addition, they help the user to move through other pages, either on your own website or external ones, making the browsing experience better for the user.
Without going overboard, but don’t be afraid to link to other articles on your website, you will make users spend more time on your website and you will also generate traffic to other blogs.
These are just some good practices that exist for an On-page SEO strategy, but there are many more. Read more interesting articles on SEO Thugs.