In this post, we will review six keyword sources that can help with this process. By utilizing each one individually or combining them together, you’ll be able to develop a long-tail keyword strategy that drives more traffic and leads while also improving your SEO performance overall (which is important for ranking higher in Google).
If you want to stay competitive in the digital marketing arena, it’s vital to find the right keywords. However, finding them can be challenging if your website isn’t ranking high enough or if you don’t have a good list of existing competitors. Fortunately, there are plenty of ways to get more traffic by targeting specific keywords on your site:
Google Keyword Planner
Google Keyword Planner is a free tool and one of marketers’ most widely used keyword sources. It helps you find keywords people are searching for online. It also helps you understand how many people search for a particular keyword.
Using this tool will help you craft content around your audience’s questions, which allows you to attract more visitors to your site and increase conversions.
Google Trends is a free tool that shows how often a given search term is entered relative to the total search volume across the globe and in your country.
The Google Trends tool can help you find new keyword ideas based on trending topics, categories, and themes.
Ubersuggest Keyword Finder
Ubersuggest is a free keyword suggestion tool and one of our favorite keyword sources. It uses Google Autocomplete to find long-tail keywords. The tool helps you find relevant keywords for your business and then allows you to export the list for further use in SEO campaigns.
If you’re looking for high-quality search terms, then Ubersuggest is an ideal place to start because it provides insights into what users type into the search bar when they want products or services like yours. The results are based on real-time data from Google Autocomplete, so there’s no need for manual input or guesswork when building your campaign strategy!
Answer The Public
Answer The Public is a free tool that can help you find long-tail keywords and phrases. It does this by using Google autocomplete to find questions people type into Google when looking for answers.
For example, if you search “how to cook” on Google, it will suggest you ask other questions like “how to cook beef stew” or “how to cook chicken breasts” and list them at the bottom of your search results. This way, if someone is looking for either one of these things, they can easily find what they are looking for without having to dig through pages of results that aren’t relevant to them.
Wordtracker Scout is a keyword research tool that helps you find keywords that are not yet in use. It’s also useful for finding long-tail keywords, which can be difficult to track down on your own.
The Google Keyword Planner is an incredibly powerful tool. It allows you to enter a keyword and see how many people are searching for it each month, how much competition there is for that term, and what other related keywords might be worth targeting. For example, if you’re an ecommerce company that sells shoes and are looking for a new pair of shoes to sell, you can enter “shoes” as your search term in Google Trends. The tool will show you the relative search volume for this keyword over time and by country. You can also see how often people searched for different shoe types (e.g., dress shoes vs. sneakers), which may help you brainstorm new product ideas.
Bing Webmaster Tools
Bing Webmaster Tools is a free tool that allows you to see how your website is performing in Bing search results. The tool provides detailed information about your website’s performance, including the number of clicks and impressions. It also provides information about your website’s backlinks.
This tool is only available to Bing users. You can’t use Webmaster Tools if you aren’t signed in to your Microsoft account.
Using these keyword sources can help you find the best keywords for your content. However, it’s important not to rely solely on Google Keyword Planner and Google Trends because they don’t give you the full picture of what people are searching for online. You should also use other tools like Ubersuggest Keyword Finder and Answer The Public to find relevant search terms that aren’t covered by these two tools alone.